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Dunelm is the UK’s No 1 homewares retailer which provides a comprehensive range of products to a wide customer base, under the brand name Dunelm. Dunelm was founded in 1979 by Bill and Jean Adderley, selling curtains on a Leicester market stall. The business developed into a successful chain of high street shops in the Midlands specialising in soft furnishings and other homewares. Today the major focus is out-of-town retailing together with multi-channel convenience through online, mobile, catalogues, telephone ordering and reserve & collect propositions.

The Directors believe that Dunelm’s specialist homewares offer has powerful customer appeal and is clearly differentiated from other retailers. This has enabled Dunelm to expand at a rapid rate.

Dunelm’s superstore network still has limited coverage in major parts of the UK. The Directors are confident that there are significant opportunities for further growth by continuing to roll out new superstores, as well as building opportunities for customers to shop through our multichannel offer.

Key Facts

  • UK’s No.1 Homewares retailer
  • Portfolio of established out-of-town superstores, average sales area approximately 30,000 square feet
  • 'Value for money' proposition
    • Good quality products
    • Great prices
    • Industry leading choice
    • Deep availability
    • Friendly knowledgeable service
  • Online store, offering a wider range of products for home delivery
  • Owner of Dorma, Fogarty, Worldstores, Kiddicare and Achica brands
  • Robust, scalable infrastructure
  • Experienced management team, entrepreneurial culture
  • Highly cash generative
  • Strong balance sheet